Innovation never stops! Each year, BAT’s global business pitch competition unites the brightest minds from around the world. This is a unique opportunity for aspiring entrepreneurs to showcase their cutting-edge concepts and prove their business acumen. Join now for a chance to secure a career with BAT or win £50,000 in funding to turn your innovative ideas into reality! It’s time to step up and show how YOU will be the change!

Apply now on Highered.

DRIVE INNOVATION IN THE WELL-BEING & STIMULATION INDUSTRY!

Wellbeing & Stimulation is a dynamic, nascent space and is expected to grow significantly in coming years by meeting consumer’s evolving needs. The products in this space provide functional wellbeing benefits that enhance peoples’ daily lives, in enjoyable formats like drinks and chews. The industry is expected to grow by 67% to 495 billion GBP by 2030.     We challenge you now to push the boundaries of this industry by choosing one of our two challenges below.

Category 1:

Invent an amazing consumer brand! Come up with an innovative product idea for everyday life. Create a well-being FMCG brand from scratch that consumers will love. Push the boundaries of how this brand can be positioned and marketed.

Category 2:

Disrupt through technology! Come up with an AI-powered tool that enables a company to source, generate & validate new product ideas in the wellbeing & stimulation space, that consumers deeply want.  

HOW TO JOIN?

This competition is open to teams of two to four people from one of our 30 participating countries. Every member of your team must be aged 18 or over. Each member should be either a current university student or have graduated within the last five years.   Now that you have registered, you can participate in Battle of Minds by completing three steps until the 12th of October:

1. Select a challenge 2. Register your team and 3. Build your pitch!

Please note, if your pitch advances in the competition, the above information will need to be validated by the competition organizers. We’d recommend that you take a look at our Terms & Conditions before you get started.